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Google has developed a smorgasbord of handy tools and products offered for frëe use to everyone. You can bet that they have developed something to almost everyone's interest. Some of the products I frequently use are Alerts, Blog Search, Earth, Analytics, Toolbar, Image Search, Trends, Page Creator, Maps, Gmail, Talk, and YouTube. These are only some of the products — Google offers many more! Search Engine Commands Most often used by search engine professionals such as search engine optimizers - very few others know about these search engine commands. Knowing them can really bring information about a specific site and its standing in the World Wide Web to light. Here are some of the most important and generally supported commands: Site: - Displays all of the pages indexed by the engine of the site.
site:http://www.supermaxmedia.com Google's Webmaster Tools are a godsend. Once verified as the owner via Meta tag or HTML file, you have access to a wide variety of information from sitemaps, to links, to anchor text, to crawl rates and errors. Best of all, GWT are always expanding the information that is being provided and is sure to provide more great features in the near future. In the meantime, I will keep using it and so should you. Ever need a quick reference search for a definition of a word? What about a handy calculator? A search for specific file type? Ever need to look for movie information online? Do you need a handy weather report right out of your Google search bar? All of this information and more is available via quick Google search. Here are some of the commands: Define: Note: Examples of typical usage would be as follows:
Google's webmaster tools provide you with a free and easy way to make your site more Google-friendly. Using our tools, you can: Get Google's view of your website, and diagnose potential problems. See how your site is performing. Other webmaster products: Google sitemaps generators: » XML-Sitemaps Generator The Digital Millennium Copyright Act is a US law that criminalizes the reproduction and dissemination of technology, devices, or services that use methods to allow for the access and ungranted use of copyrighted information. Basically, this law provides that you cannot steal other people's intellectually copyrighted information off the internet. If you operate a website, make certain to understand this. Quoted Search The quoted search is a searching technique that is not used as often as it should be. By employing quotations around a phrase, you are searching for the appearance of that exact phrase in that exact order and not just a relevant collection of those same words on a webpage or in links pointing to a page. This is very useful when you know exactly what you need such as product or a famous saying. FireFox is really cool! I use it all the time and cannot live without it. It also allows for contributions from anyone willing to do some programming and offër up a frëe tool. With that said, there are many SEO tools available as FireFox extensions, but there are also many very useful non-SEO tools for general use on the internet, for developers, and for searching that are extremely handy. Yahoo Site Explorer is a handy tool, similar to Google Webmaster tools but not as robust yet, that can provide some helpful information about a site. It can display all pages in the Yahoo index which is always helpful in finding indexation and duplicate content issues. But Site Explorer's bread and butter is its "Inlinks" feature which is the most comprehensive external link reporting tool available via search engine. The links can be filtered by domains and URL's, but most importantly, they are sorted from most important to least. Best of all, you can export all of the data to a TSV file. Keyword Research Probably not as useful to the casual user, but for the paid search practitioner, webmaster, or business owner, keyword research is an important factor for developing campaigns, pages, and business models. As frëe tools, I like WordTracker and Keyword Discovery although the paid versions of these tools are much more robust. The World Wide Web Consortium has developed a standard of markup code compliance that all sites should attempt to adhere to in order to ensure cross-browser compliance, proper rendering, and complete search engine indexation. The W3C attempts "to lead the World Wide Web to its full potential by developing protocols and guidelines that ensure long-term growth for the web." SEOmoz is one of the leading search engine optimization (SEO) firms and their website provides a wealth of information through their blog, articles and tools. Their Page Strength Tool shows you the "relative importance and visibility" and the "potential strength and ability of a page to rank in the search engines." SEOmoz provides a quick way to get a basic look at the strength of your page. Use the Page Strength Tool Sitening is another leading SEO firm with several valuable tools on their website. The SEO Analyzer differs from SEOmoz's Page Strength Tool in that it checks the internal structure of your site to determine how well it is constructed (in terms of search engine optimization). The structure of a website is the framework for a good SEO campaign, and Sitening.com's SEO Analyzer will help you to build the right framework. MikesMarketingTools.com has two tools that every webmaster should use regularly. The Search Engine Rankings Tool will show you where your site ranks in several of the top search engines for a specific word or phrase. You can save time by using this tool instead of visiting each search engine and clicking through the search engine results pages to find your website. The Link Popularity Tool will quickly show you how many inbound links each search engine recognizes for your site. Inbound links are a major factor in search engine rankings and each search engine recognizes a different number of links. From this tool you can also clíck through to see the specific pages that are linking to you. Summit Media's Spider Simulator The spider simulator shows you "how a search engine reacts to your pages and what can be done to boost your usability." Search engine spiders see web pages much differently than human visitors do. A page may look attractive and well-designed to a human visitor, but a search engine spider may not be able to find what it is looking for. This page is a great tool to assure you that your site is built for maximum search engine results. Your average website visitor will have a very short attention span. To have the best chance of making a positive first impression on new visitors your page must load quickly enough that they do not leave right away. SelfSEO has a Page Speed Tool that shows you how long your page takes to load. The tool allows you to enter multiple pages to chëck at one time. It is a good idea to compare the load time of your page against pages from several other websites. Try entering your homepage and the homepage of several of your competitors. If your page loads considerably slower than the others, try to make the file smaller by reducing the number and size of images or by cleaning up the coding. Having dead links on your website can frustrate visitors and damage your search engine rankings. However, checking all the links on your site manually is not realistic. Fortunately there are a number of tools online that will automate the process. The W3 Link Checker will crawl through your pages and report which links are broken. GoogleRankings.com will show you which words and phrases appear most frequently on your website throughout the text of the page, title, headings and meta tags. This is a useful tool to be certain that your pages are optimized for the words and phrases that you are targeting. If you publish a blog, FeedBurner's service is a must have. Feedburner will provide you with statistics regarding your blog's feed and you can give your readers the option to subscribe by email instead of RSS. There are a number of other features that you can read about at FeedBurner. With FeedBurner you can always see how many subscribers you have and how many of them are clicking through from your feed to your site. by Juan Carlos Seltmann | |||
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